Press releases are so often seen as a magic pill for getting media exposure. While a well-written press release can get your business media coverage, there are hundreds and thousands of “well-written” press releases being dumped into recycling bins (or virtual trash bins) on an hourly basis by journalists everywhere.

The reasons for disposal are numerous but there are a few reasons that are worth noting so that you can increase your chances of getting a good press release into the hands of your target reporters and editors and out of the recycling bin. Read More→

Let’s take a brief moment to be thankful for a tool we have at our disposal called the “website.”  Less than 20 years ago it would have been a stretch to think that small businesses could run profitable enterprises completely from a website. Read More→

Is your business top-of-mind for a good percentage of your target market? For example, if you provide career counseling for mid-life executives, is your firm the one that comes to mind when reporters, head-hunters, HR professionals and mid-life job seekers think about career counselling?

If that’s not the case now you know what to shoot for with your marketing strategy.  There’s a cost effective way to Read More→

Over the last few years I’ve learned a lot about economic clusters and the more I learn the more important I think this concept is to small business owners.

First a helpful definition: clusters in an economic context refers to a concentration of businesses from a particular sector, like food or technology, that are located close together in a city, town or Read More→

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